Why your business needs a mobile strategy

Mobile usage has skyrocketed. There are more than 2 billion smartphone owners on the planet — 184 million in the United States alone — and more people browse the Internet on their digital devices than ever before. Savvy marketers capitalize on this global trend by targeting smartphone users who search for products and services on their handset. It’s called mobile marketing, and it’s an industry that’s set to be worth $99 billion by 2021. You can use mobile marketing, too. Use it to increase the visibility of your brand online, attract new leads and move prospects through the sales funnel. Don’t jump straight in, though. First, you need to strategize. Here’s why:

Boost Sales

A managed mobile marketing strategy is one of the best ways to increase sales. That’s because a mobile campaign reaches more people than any other type of marketing. In fact, consumers now spend more time on their smartphones than they do on desktop computers, and 80 percent of people use their phones to search the Internet.
Having a mobile strategy also improves your existing website. Your pages might not display properly or take too long to load on mobile devices, something that could increase the number of people who hit the “back” button on their mobile browser. Optimize your pages instead so you can keep prospects on your site for longer.

Generate Leads

48 percent of consumers who research products and services on mobile start with an Internet search. Having a proper mobile strategy helps you target these customers and encourage them to visit your website. Search engine optimization (SEO) is a fantastic way to achieve this. By optimizing your mobile pages, you can increase the position of your website in mobile search results. If you occupy a high position on a search engine results page for a frequently used keyword, you’re likely to lure more customers to your site.
Having your website appear in a prominent position in mobile search results is crucial. Top-ranked websites on Google — which receives over 100 billion searches every month — take 33 percent of traffic, while sites in the second position generate 18 percent. Developing a mobile strategy will help you achieve mobile SEO success.

Expose Your Website to a New Audience

If you are trying to attract a new audience, creating a mobile strategy is the way to go. American consumers now spend more money on mobile — Americans spent a collective $838 million via their mobile devices on Cyber Monday in 2015, for example — which provides you with lucrative retail opportunities. Mobile marketing even reaches consumers who aren’t exposed to conventional advertising channels like newspapers and television. These include millennials, who spend more time on mobile than any other age group. More customers are likely to open emails on their mobile device than a desktop, too.
With mobile marketing, you can target demographics that have never heard about your business before. A mobile strategy lets you connect with these customers, advertise your products and increase revenue.

Encourage Customers to Use Mobile Wallets

Unlike brick-and-mortar stores, where customers have to hand over their credit card to the merchant every time they want to want to make a transaction, many mobile stores automate payment processing. Mobile wallets, which facilitate digital payments on mobile devices, are becoming increasingly popular among consumers who shop online through a smartphone or tablet, and 83 percent of customers find it easier to use this technology than traditional credit cards.
A mobile strategy lets you streamline payment collection. Customers can use their smartphone to pay for goods on your website and order services. More brands have used mobile technology to speed up payments that take place on smartphones and tablets, a process that could improve customer satisfaction.

Get Customer Insights

Developing a mobile strategy for your business provides you with accurate insights on customer behavior. There is an abundance of mobile marketing tools available online, which let you track customer purchasing patterns and trends, so you can find out which products provide you with the greatest return on your investment.
Mobile metrics generate real-time data on key performance indicators such as website engagement times. You can also find out how customer segments interact with your site. Use this data to personalize your future mobile campaigns. Analytics is useful when deciding which consumers to focus your marketing efforts on. This technology lets you ascertain the lifetime value of your customers, a metric that reveals which website visitors are likely to spend the most money in your online store in the future.
Mobile marketing is booming. Twenty-five percent of top mobile retailers have seen up to 50 percent of their sales come from mobile devices, while merchants in various niches (health and beauty, sporting goods, fashion and the like) continue to experience heavy traffic from smartphone users. Creating a mobile strategy of your own lets you boost sales, generate more leads, encourage your customers to use mobile wallets, gain customer insights and expose your products to a new audience.

Ready to start strategizing? Contact us now to develop a mobile strategy of your own or to get a free assessment of your current mobile campaign.