What are some of the best inbound marketing tips for lead generation?

There are certain tips and tricks that every marketing professional should bear in mind before executing an inbound marketing plan. Here, then, is a list of the best inbound marketing tips for lead generation.

Blogging

Content marketing, better known as blogging, is the best and most effective way to deploy a good inbound marketing campaign. Research indicates that pages which engage in content marketing or blogging get 77 percent more traffic, and 97 percent more LinkBacks, than those pages that do not.

Social Media

When used in conjunction with content marketing, social media is a great way to get inbound marketing results. Considering how more than a billion people use social media, and spend more than three hours online at a time, social media can be an ideal way to get the word out about your site. It is also a great way to get more traffic – and more customers!

SEO

Another technique that will give your inbound marketing efforts a turbo boost is SEO, which stands for Search Engine Optimization. There are numerous elements to SEO; it’s often necessary to out-source your SEO to a company that specializes in SEO, which will give your site the traffic boost it needs.

Pay-Per-Click

When used in conjunction with other forms of inbound marketing techniques, pay-per-click advertising can help you with your traffic and customer efforts. Research indicates that more than 70 percent of people who click on your website as a result of your pay-per-click efforts will convert into becoming a customer. While this method does require a bit of money investment on your part, the payoff is well worth it.

CRM Software

CRM stands for Content Resource Management, and this type of software is a great way to keep track of your leads generated through inbound marketing. Research indicates that you can increase your revenue by more than 40 percent if you use this type of software to keep track of your customers.

Emails

Finally, an effective email campaign can lead to positive results for an inbound marketing campaign. Research indicates that for every dollar you spend on an e-mail campaign that doesn’t involve spam, you can expect an average return of more than $40.

More Lead Genreation Ideas, Tips and Tricks

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